Tony Greenidge, Business Development Director, IAM RoadSmart

Tony Greenidge is Business Development Director at IAM RoadSmart, the UK’s largest road safety charity. He leads their corporate training activities and his team works with UK fleets to create and implement compliant driver risk management solutions that are often bespoke to the individual needs of the business.

Tony also oversees  IAM RoadSmart’s drink drive rehabilitation division which helps those convicted of drink driving, who opt to take the course, develop coping strategies in terms of their relationship with alcohol and driving. This year over 5,000 people will attend one of these courses and by successfully educating them and reducing the potential for reoffending, the positive impact on road safety is substantial.

Having worked for three major leasing companies in sales and sales leadership roles, Tony has extensive experience working with UK fleets and helping them to determine the right mix of funding and vehicle management solutions. Working for one of the UK’s leading outsourced fleet providers he has also provided forensic analysis to many fleets helping them to manage their costs and ensure contractual compliance from their supply chain.

Presentation: The challenge with distracted driving
This presentation will consider the various factors that influence distracted driving and in particular the role of the smartphone and the challenge businesses face in terms of compliance and business performance.